Case Studies

ECB Women

Written by Mindflick | Feb 14, 2025 1:18:23 PM

Success in international cricket isn’t just about fielding the best talent — it’s about intentionally building mindset and communication strategies to withstand intense scrutiny and pressure. Ahead of The Ashes, ECB Women partnered with Mindflick to develop a shared performance language, helping players and staff understand themselves, strengthen teamwork, and stay focused in high-stakes moments.