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Brompton Bicycles

Case Study
1 min read

Introduction

At Brompton, where innovation and precision shape every stage of production, strong leadership alignment is key to success. By integrating Mindflick’s platform, Brompton’s C-Suite and Directors built a culture of trust, challenge, and collaboration—unlocking greater team cohesion and measurable improvements in psychological safety.

 

The challenge

At Brompton’s headquarters in Greenford, London, every step of the process—from design and manufacturing to shipping—takes place, making teamwork and collaboration essential to their success. As the UK’s largest bike manufacturer, Brompton faced the challenge of aligning their leadership and teams to drive greater cohesion, communication, and innovation. They needed to enhance psychological safety, encourage productive challenges, and ensure alignment across leadership levels to thrive in a fast-moving and competitive environment.

 

The solution

Mindflick partnered with Brompton to create a transformational journey for their leaders and teams. By engaging with the Mindflick platform, supported by bespoke masterclasses, Brompton’s leaders were introduced to tools and frameworks designed to foster alignment, adaptability, and high-performance collaboration.The program began with the C-Suite, focusing on their mindset profiles, leadership styles, and team dynamics. We then worked to align the C-Suite and Directors, ensuring they operated as one unified team with shared goals and a common language for collaboration. Using Mindflick’s suite of tools, Brompton’s leaders were guided on how to lean into their preferences, adapt under pressure, and balance strengths for optimal performance.Mindflick’s tools were also cascaded to teams across the organisation, equipping them with the skills to understand and adapt to each other’s working styles, ultimately enabling stronger relationships and improved collaboration at every level. By seamlessly blending Mindflick’s tools with Brompton’s existing systems, we ensured that the solutions felt natural and practical—not an additional layer of complexity. Our work enabled:
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Increased alignment
Bridging silos and creating a cohesive leadership team that operates with trust and clarity
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Fostering psychological safety
Encouraging open, honest dialogue and respectful challenge within teams
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Enhancing team dynamics
Developing practical strategies to optimise strengths and foster both supportive and challenging behaviours

The impact

The impact was both measurable and transformative. With a 30% increase in psychological safety, teams felt more confident sharing ideas, speaking up, and addressing challenges head-on. A 55% increase in challenge behaviours meant leaders and teams engaged in productive, respectful debates that fuelled innovation, strengthened accountability, and sharpened decision-making. At the same time, a 32% increase in supportive behaviours fostered a stronger culture of collaboration, deepening trust and mutual respect across the organisation.

Mindflick’s tools didn’t just align Brompton’s leadership—they created sustained behavioural shifts, embedding a high-performance culture primed for growth and innovation. With Mindflick as their partner, Brompton has built an environment where every interaction is an opportunity to thrive, ensuring they are ready to tackle future challenges with confidence.

Ready to align your teams and unlock their potential? Start your journey with Mindflick today.

30
%
Increase in 
psychological safety
55
%
Increase in challenge behaviours
32
%
Increase in 
supportive behaviours
"We've seen teams having braver conversations, engaging in open debate, and working more collaboratively. The alignment between C-Suite and Directors, down to the shop floor, has helped us operate more seamlessly as an organisation, improving how we deliver across the business."
Nick Coley, Learning, Development and Education Manager