As the women’s and girls’ game continues to grow, the England & Wales Cricket Board (ECB) recognised the need to strengthen support for players on the international pathway. Beyond technical skills, the team saw that mindset, communication, and support structures would be critical in driving long-term success.

With The Ashes on the horizon, ECB Women wanted to ensure players and staff could perform under pressure, communicate effectively, and align as a cohesive unit—on and off the field. This required a shared understanding of strengths, a framework for handling high-pressure moments, and a culture of support that enabled players to reset and refocus quickly.

 

 

Mindflick partnered with ECB Women to integrate performance psychology tools into their development framework, embedding a shared language of self-awareness, communication, and high-performance behaviours. Through the Mindflick platform, players and staff gained deeper insight into their mindset defaults, strengths, and how they perform under pressure. The platform provided real-time insights across their campaign, supporting team communication, preparation, and in-game decision-making. This first phase of development laid the foundation for a consistent performance framework, equipping the team with the ability to:

ECB Women saw tangible improvements in how the team operated under pressure and supported each other on the ground. Players developed greater self-awareness, gaining clarity on what helps them perform at their best and how to manage challenges effectively. The squad became more aligned and efficient in high-pressure situations, particularly when handling difficult conversations. With a clearer understanding of what to say and when, staff and players could help each other refocus and get back on track quickly.

This summer marked just phase one in ECB Women’s journey with Mindflick, establishing the foundation for a shared performance language across players and staff. Looking ahead, the team is excited to deepen this integration, ensuring that every individual can operate at their best and contribute to collective success.

Ready to enhance your team’s communication and performance? Start your journey with Mindflick today.